- Messe München’s biggest and most important acquisition
- This builds on its position as the global leader in this sector
- Big Russian market potential for Messe München’s main areas of focus
Messe München continues to build on its position as the world’s leading construction machinery trade fair organizer: it is buying CTT EXPO in Moscow, the world’s fifth largest construction machinery trade fair. This acquisition is both the biggest and most important purchase in Messe München’s history. The seller is private Russian trade fair company Media Globe LLC.
“CTT is an internationally known and established event. It is an ideal addition to our global construction machinery cluster”, said Klaus Dittrich, Chairman and CEO of the Messe München Board of Management: “With the world’s leading trade fair bauma in Munich as the centerpiece and our events in Shanghai, New Delhi, Johannesburg and, in future, Moscow, we have achieved a global market share of more than 50 per cent.”
“At a stroke, this purchase makes us the fourth biggest foreign trade fair organizer in Russia, also laying the foundation for creating additional trade fair events there”, added Stefan Rummel, Managing Director responsible for foreign activities.
Alexey Striganov, Media Globe’s proprietor, becomes Messe München’s partner in Russia, staying on as a shareholder in the newly established company. This partnership enables Messe München to tap into an already existing extensive network in, and know-how of, the Russian market. Stefan Rummel, the Managing Director responsible for foreign activities “is delighted, that we can continue to expand our portfolio in Russia with Alexey Striganov as a partner and shareholder”.
CTT’s international co-organizer is IMAG, a Messe München subsidiary. And it was IMAG that provided the introduction. Stefan Rummel: “The negotiations, from the initial exploratory discussions to clinching the deal, including our managing partners’ consent, took little more than half a year. That is a record for the German trade fair scene.”
“Our commitment in Moscow also supports the ongoing development of our trade fairs at our Munich location as well as the domestic economy”, said Klaus Dittrich. Notwithstanding the currently difficult economic and political environment, Russia remains an important country for the Munich location, for exhibitors and visitors alike, as well as an important sales market for the construction and mining machinery in-dustry.
The Messe München construction machinery cluster includes: bauma in Munich. At 605,000 square meters it is the world’s biggest trade fair (next event: April 11 to 17, 2016). bauma China in Shanghai is now the second biggest trade fair in Messe München’s portfolio (next event: November 22 to 26, 2016). Together with CTT Mos-cow, BAUMA CONEXPO INDIA in Delhi (next event: December 11 to 16, 2016) and BAUMA CONEXPO AFRICA in Johannesburg (next event: 2018) round off the future global network.
For Messe München the commitment in Moscow is the entrée to a new market. Stef-an Rummel: “This provides us with a long-term platform for tapping into the Russian market. Because beyond the current political situation there is considerable potential in Russia, especially for Messe München’s main focus areas.
CTT has been held in Moscow every year since 2000. Latterly it boasted an area of 53,900 square meters and 670 exhibitors and was profitable notwithstanding the economic situation. In May 2016,it will open its doors for the 17th time. German companies have been exhibiting at CTT in Moscow with a joint stand every year since 2004.
At the request of the Construction Equipment and Building Material Machinery Asso-ciation within the VDMA – Verband Deutscher Maschinen- und Anlagenbau e. V. (German Engineering Federation) – the CTT was again included in the Federal Min-istry of Economics and Technology’s foreign trade fair program in 2016.
Bavarian State Minister of Economic Affairs Ilse Aigner sees the purchase of the trade fair as a positive signal in difficult political and economic times. Aigner: “The cooperation agreement will enrich economic relations between Moscow and Bavaria and boost collaboration.” The Minister went on to say that in making the acquisition Messe München was laying the foundation for an increased presence in the Russian market. The signing of a framework agreement between Messe München and its future partner is one of the highlights of the visit to Moscow by the delegation from the Bavarian Ministry of Economic Affairs.